June 8th, 2016
New technological developments are happening all the time and are changing the way we do business. If you don't get on board with some of the more successful new innovations, your business could be left behind.
From an increase in brand awareness to higher revenue earnings, here are three things that you can do to help improve your business.
Work with a Web Hosting Company
For your business to survive online, it's imperative to have all your information protected. There are close to five billion webpages on the Internet, and that number is growing every day. Along with the increase in web users, the web has seen a significant increase in web hackers. Since 2013, online security hacks have gone up 23%. Having an experienced web hosting company that you trust can ensure your company's protection. According to a Forbes study, of all the companies that worked with a web hosting company, 55% saw an overall increase in their efficiency.
Focus on Email Marketing
Email marketing may seem "old school," but it's still one of the most popular forms of online interaction. Think social media is best for acquiring new customers? Email is about 40% better than Facebook and Twitter at generating new leads. Some of the best performing email campaigns can earn one forward for every 21 emails that are opened. And if your company utilized personalized emails, you will see a 14% improvement on your click-through rates (CTR) and a 10% increase in conversion rates.
Improve Your SEO Strategy
Search engine marketing is more important than ever. Wholly 44% of all online consumers begin their shopping experience with a search engine. If your business cannot be found online, the chances of a consumer physically walking into your business are extremely low. You are competing against all the other companies out there. Improve your SEO strategy so you can show up the highest on search engine results pages (SERPs).
A strategic online presence is essential for your business today. Don't fall behind when it comes to reaching consumers online.