June 22nd, 2021
Did you know that, according to Search Engine Journal, 53% of trackable website traffic comes from organic search? Additionally, in 2020, US agencies and brands spent over $70 billion on SEO services to improve their SEO strategy.
These statistics show just how important it is to use the right strategies to boost website traffic. SEO is one of the big ones.
As a business owner, you know this matters because it has a direct impact on the growth of your leads as well as your sales. But you might be wondering, “How do I increase traffic to my website?”
If you aren’t sure where to get started, though, you might be feeling overwhelmed and confused. There are so many strategies, but how do you know which ones will work best?
That’s why we’ve put together this article. In it, you’ll learn the best website traffic tips. Finally, you can be more successful than ever. Read on to learn more.
1. Use Social Media
When it comes to how to increase website traffic, one of the best strategies is to use social media. If you haven’t already, set up social media accounts for your business on the platforms where your customers spend most of their time.
Then, set up a social media campaign that encourages your customers to interact with your brand and visit your website.
2. Optimize for SEO
Many customers will find your website on Google first before visiting your website. This is why you need to optimize for SEO, also known as search engine optimization. When you do this, it’s more likely you’ll end up higher in search results.
Doing this involves coming up with targeted keywords your customers are searching for, putting the keywords through your published content and in the alt tags, and using the right alt tags for your images, too.
3. Don’t Fall Into the Keyword Cannabilization Trap
When it comes to how to boost website traffic, there’s a mistake many business leaders make when optimizing for SEO. They accidentally put too many of the same keywords into the different pieces of content on their website.
As a result, the different pages end up stealing traffic from each other. To avoid this from happening, remember to include a variety of keywords in different pieces of content and website pages.
4. Blog Often for Improved Website Traffic
However many keywords you find, if you’re only using them sporadically, your SEO strategy won’t be that effective. If you’re wondering how to get more website traffic, you also need to blog often. This will keep your readers coming back for more and improve your SEO.
Email marketing helps too because you can share your new posts with customers.
5. Write Awesome Headlines
Finally, write awesome headlines. These will grab your customers’ attention and make them want to click. Whether they find your article in a Google search or shared by a friend on Facebook, they’ll check out your content immediately.
Need More Information?
Now that you’ve learned about the 5 tried and true ways to boost website traffic, you might need more information. Maybe you want help coming up with an SEO strategy or want to hire digital marketing services to help you.
We can help. At Sectorlink, we’re experts when it comes to websites. We also offer website services. To learn more about how we can help you, contact us now.