December 26th, 2016
In the world of digital marketing, your website is but one fish in the ginormous sea of Google. This is where SEO, social media management, and email marketing comes in.
If done correctly, email marketing is one of the most affordable and effective ways to reach out to both new and existing clients. There's a reason email marketing is one of the fastest-growing segments of digital marketing, as 59% of marketers report that they want to increase their email marketing budgets specifically. This number is only set to get more significant in 2017, so here are some of the best email marketing tips for beginners.
1. Resend that unopened email
Simply put, if you send out an email multiple times, it will have a higher chance of getting opened, read, and clicked. Try and focus some of your efforts on leads who never opened the initial email in the first place, as you will get more readers without creating an entirely new message. Without follow-up, quality leads slip through your fingers.
2. Think about what time you are sending emails
You always want to send emails when the recipients are most likely to have their inbox open. For example, if your clients primarily work during the day, then make sure their email gets to them around the lunch hour. That is when they will be most likely to check and read through all their messages. On this note, never send out an email early in the day or late at night.
3. Keep it short and sweet
No reader wants to comb through their emails for information, so keep it to the point. Lists are always a good way to keep the reader engaged, as well as simple visuals.
4. Create urgency
Once you have established a set time to send your email, stick to the schedule. However, you will want to create urgency in the title so your consumer will want to open it. If you're struggling with low email marketing open rates, a lack of compelling subject lines is the most likely culprit. Some ways to create urgency include adding humor, using a controversial or shocking fact, a personalized or open-ended question, or even a mysterious vibe. Try them all (just not at the same time), and through A/B testing, you’ll discover which work best for your company.
Email marketing is a great way to boost the visibility of your business and its brand. As in other types of sales, persistence is critical.