May 4th, 2016
The world is getting smarter and smarter -- at least, speaking technologically, that is. Therefore, it's becoming more critical to have a successful online presence, in many cases, than it is to make an excellent in-person impression.
For your company to survive in this online world, you have to invest a lot of time and energy on your digital marketing plan. There are more than 4.4 billion webpages on the Internet today, so how can your website stand out from the crowd and get more business?
Search Engine Optimization
SEO is what your company needs if you're looking to stand out online and increase traffic to your website. More people seeing your website means more people visiting your site. More people visiting your website means more people are spending money on your product or service. It makes sense.
The companies that are not investing in digital marketing or implementing SEO tactics will need to catch up eventually. Internet marketing is evolving, and we need to evolve with it. Just last year, about 59% of marketers increased their digital advertising budgets. That number is only going to rise, so those that don't get on board will be left wondering why their phone isn't ringing.