July 7th, 2016
Currently, there are about 4.49 billion webpages on the Internet, and in today's completive climate, businesses inevitably need to have an Internet marketing strategy. To the uninitiated, it may indeed seem scary. Luckily, search engine optimization is a flourishing industry, and there are many professionals out there who can help you build a good campaign. For your own knowledge, check out these three pillars of a good SEO campaign:
Content
Anyone who has any experience with SEO or digital marketing can tell you that content is king. But this very general statement can be quite misleading. In fact, what rules is good content? Every time Google updates its search algorithm, it gets better and better at telling what is and what isn't high-quality content, which can and will affect your ranks. There is actually no reason to have low-quality content anywhere since good content will boost your rankings as well as strengthen your brand. Content marketing generates three times as many leads as traditional outbound marketing but costs 62% less, so don't lose faith in this time tested method.
Links
Yes, PPC is a viable way to garner clicks, but the truth is that high-quality leads are generated through organic search results. Earning links can be achieved in many ways, including the generation of high-quality content and e-mail marketing. Your site is as strong as the links that lead towards it.
Social Media
More and more, people go straight to social media the moment they're online. So why shouldn't your SEO campaign? This is a great way to generate brand awareness and social capital overall. Try sharing content on Facebook pages, Twitter and Instagram feeds, LinkedIn, and Google Plus.
It is always worth it to go above and beyond when it comes to marketing. For instance, YouTube has become the second-largest Search Engine – more significant than Bing, Yahoo, Ask, and AOL combined, so maybe creating unique video content would be the right way for your brand to get some attention and leads. Don't lose hope -- a well-managed search engine optimization campaign is sure to generate you many leads.