June 8th, 2015
Sure, you can do your online marketing yourself. The internet has endless articles to read up on managing a social media marketing strategy, get some search engine optimization tips, and figure out how to execute an email marketing campaign, but in many cases, each digital component is a full-time job for a trained expert.
Instead, let a digital marketing agency help guide and implement your strategy. Here are just a few of the reasons why you should leave things up to the professionals.
SEO
Believe it or not, 70% of the links users click on are organic, and 75% of users don't scroll past the first page of search results. In other words, if you want to get more web traffic, you're going to need to rank and rank well. While it's technically possible for you to optimize your site, you need to leave that up to the digital marketing professionals, because the topography of SEO is continuously changing. Google is always updating its algorithms. This means that what might have worked well today may not tomorrow. SEO is highly competitive and challenging to keep up with. A reputable SEO agency will keep up with industry updates to make sure your digital marketing strategy is effective.
Social Media
Social media marketing is another service digital marketing agencies can help you out with. About 92% of marketers recently said that social media has generated exposure for their businesses, while another 80% have reported it increased website traffic for their business. Although you could take care of your business's social media marketing from your smartphone, it takes a lot of time. To make a social media campaign successful, digital marketing companies are regularly posting content, engaging with audiences, and work tirelessly to generate an ubiquitous social media presence, which most likely don't have time for.
Email marketing is a staple for any business. According to the Direct Market Association, email marketing provides $40.56 per every $1 spent. That being said, it can be tricky. You need to deliver something of higher value than the recipient's time. If you don't, you'll have wasted their time and leave them with a wrong first impression, which may lose your company a potential sale. Rather than run that risk, leave it up to the digital marketing professionals.
There are about 4.49 billion web pages on the Internet, which Google has only indexed 0.004% of. If you want to stand out, you need to get some help.
If you have any questions about digital marketing, and why it's best left to the pros, feel free to contact us.