July 14th, 2016
When you own a business, you know how important it is to get yourself out there, especially on the Internet. There are many ways to do this, from search engine optimization to redesigning your site to be more user-friendly. One of the hardest parts of running a campaign to increase brand awareness and leads is managing all of these different parts. In the chaos, essential ingredients tend to be forgotten.
But, this could be detrimental to your efforts. E-mail marketing is one of those things that gets forgotten easily, even though it's one of the oldest forms of digital marketing. It might be more important than anything else you're doing right now, so take some time to read how exactly it could help you and your business improve leads, and eventually, revenue:
Getting Personal Is Worth It: Personalized e-mails have been proved to improve click-through rates by 14%, and conversion rates by 10%. So, make sure to automate personalized addresses and messages based on what the customer has purchased or done on your site or in response to your e-mails in the past.
E-mail's Still Reigning: Email is nearly 40 times better than Facebook and Twitter at acquiring customers, which isn't too surprising when you think about it. People may spend more time interacting with social media, but the truth is that people regard their e-mails as more of venue for business transactions.
They Still Need to Be Mobile Compatible: At this point, anyone who has a business knows the importance of having a site that is compatible with mobile, but it's also important that the content of your e-mails are mobile compatible, since 48% of emails are opened on mobile devices.
Top performing email campaigns earn one forward for every 21 emails opened -- that's a lot of leads. Yes, it's important to diversify your Internet marketing campaign, using a diverse array of strategies such as social media management, SEO, and paid search campaigns, but email marketing should by no means be forgotten. Setting an editorial calendar for e-mails, and figuring out how best to automate e-mails will make it a low cost, low energy and high yield generating tool for your marketing department.