July 30th, 2019
This article is the second in a series of topics regarding Drupal plugins. Throughout this series, Sectorlink will discuss some of the best plugins offered for Drupal.
For a long time now, Google has been number 1 when it comes to SEO. So there is no surprise here when the first place among analytic web services for measuring and analyzing traffic on your website is Google Analytics. With the Google Analytics module, you can add web statistic tracking to your platform. All you need to do is copy a tracking code and paste the javascript snippet into your code for every page.
Here are the following statistics features:
Single/multi/cross-domain tracking
Selectively track/exclude specific users, roles and pages
Monitor what type of links are tracked (downloads, outgoing and mailto)
Monitor what files are downloaded from your pages
Custom dimensions and metrics support with tokens
Custom code snippets
Site Search support
AdSense support
Demographics and Interests support (formerly known as DoubleClick remarketing support)
Anonymize visitors IP address
DoNotTrack support (non-cached content only)
Drupal messages tracking
Modal dialog tracking (Colorbox)
Access denied (403), and Page not found (404) tracking
Cache the Google Analytics code on your local server for improved page loading times
Enhanced Link Attribution support
User ID tracking across devices
Changing URL fragments can be tracked as pageviews
Debug mode with analytics_debug.js
Other related modules
Google Analytics Reports provides graphical reporting of your site's tracking data. Graphical reports include a dashboard widget for admins, a small path-based report in blocks, and a full path-based report.
Conclusion
If you want to keep track of your website’s traffic, then Google Analytics is the way to go. Download and install Google Analytics for your Drupal site today.