April 10th, 2019
Many business owners have the decision of whether or not to have their website mobile-friendly. In this day and age, smartphones are not only abundantly used, but in many cases, extremely critical in the everyday operations of many businesses (product review, email communications, multiple application use, etc.). Because of this, you can ill afford not to ensure that your website is, in fact, mobile-ready, mobile compatible, and responsive. Here are a few reasons why:
Smartphones - Everyone Has One
From holiday shopping, birthdays, and multiple events, ordering products for your business, or even personal use, smartphones have surpassed laptop and personal computers when it comes to online ordering and surfing the web. In fact, according to statistica.com, “In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year.” Moreover, mobility has increased when it comes to email reading/writing, as well. In fact, in 2017, 55% of email opened and read was done on mobile devices.
Compatibility
Since 2012, mobile users have been faced quite often with the immediate need to view a website or email when a PC or laptop has not been available. This scenario has been on the rise since 2012. If your website is not mobile compatible (i.e., your site works with IOS and Android), you have the potential of losing out on sales, causing potential customers to look elsewhere.
Ensuring your site has a design that is quick to respond (your mobile website code is designed to shrink your website to fit the size of mobile devices) and available at any given minute with any devices – i.e., smartphones, tablets, etc.
Responsive
Ensuring your site has a design that is quick to respond (your mobile website code is designed to shrink your website to fit the size of mobile devices) and available at any given minute with any devices – i.e., smartphones, tablets, etc., is equally important. This is to ensure that your mobile website is easy to read and aesthetically pleasing on all mobile devices.
Increased Revenue
It is a competitive strategy for businesses that sell online to create a mobile website as an increasing number of customers are utilizing their mobile telephones to buy merchandise on the web. In fact, your sales have the potential to grow at a high rate if your mobile site responds quickly, and as previously stated, failing to do so will cause potential customers to go elsewhere.
Increased SEO
Sites such as Google identifies mobile-friendly websites and favors them when displaying search results. This is extremely important for SEO. In fact, in 2015, Google released an update that prioritizes websites with a mobile-friendly design (under which a responsive website is also equally important), that boosts your website higher in rankings. Most importantly, according to socialmediatoday.com, Google prefers responsive websites versus sites that have both desktop and mobile versions.
According to crazyegg.com, Google’s mobile-first index will consider mobile-friendly websites first when deciding how to rank content. Ergo, If your site has a mobile version or responsive design, Google will rank you based on how your website performs on mobile devices.
Conclusion
When anyone is on the go, and they need access to purchase online, check websites for information, access their email, etc., having a mobile compatible website is one of the smartest things you can do for your business. From increased revenue and increased SEO, a mobile site will ensure that your business has the potential to see growth in popularity with more visitors and increased profits. You cannot afford to overlook having a mobile website for your company.