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How to Improve Your Email Subject Lines

  • December 9th, 2015
How to Improve Your Email Subject Lines

You've probably seen the data. You likely know that email marketing is one of the best digital marketing tactics out there. After all: Email campaigns are capable of earning one forward for every 21 emails opened. About 48% of emails are opened on mobile devices, while 64% of decision-makers read their emails on mobile devices. And mos . . .

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Jumping Rank: How Search Engines Measure and Rank Websites

  • December 4th, 2015
Jumping Rank: How Search Engines Measure and Rank Websites

Google is a pretty fantastic search engine. There are some 4.49 billion web pages online. Yet, you can ask it just about any question you can possibly think of, and it'll get you an answer. That's incredible, but how does it do it?   Google uses several different algorithms to measure a site's relevancy and quality for a given search term, . . .

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Email Marketing Shined on Black Friday

  • December 2nd, 2015

It's no secret: email marketing is one of the best digital marketing tactics out there. It yields an average 4,300% return on investment and it's 40 times better at acquiring customers than social media marketing, after all. No wonder why 59% of marketers planned to increase their email marketing budgets this year.  What you may not know, t . . .

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What Is Digital Marketing, Anyways? 3 Things You Should Know

  • November 5th, 2015
What Is Digital Marketing, Anyways? 3 Things You Should Know

One of the most important things you can do nowadays as a small business owner is to work with a digital marketing agency to get your business seen and heard. However, if you're like one of the hundreds of other small business owners out there, you're either skeptical of its efficacy, or you're not even sure what "digital marketing" necessarily ent . . .

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Writing Emails: How to Craft Compelling Email Copy

  • October 2nd, 2015

Search engine optimization, social media, and all aspects of digital media can help your brand reach more people than ever before, but there is one tactic you might be surprised is still relevant: email marketing. Though you might think that spam and mail filters have killed this digital marketing strategy, think again. Email marketing is almost . . .

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