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Having a PPC agency separate from an SEO agency used to be quite normal. Why hire one company when you can hire experts from both sides? But now, as the lines blur and digital marketing strategies continue to evolve, it has become increasingly clear that search engine optimization and pay-per-click are not rivals, but allies.
The . . .
Both pay-per-click (PPC) and search engine optimization (SEO) are incredibly effective ways to generate new leads online. In either case, the end goal is the same: Digital marketing consultants work to get your website onto page one of key Google search results.
But how do you know which methods to choose?
Top Candidates for P . . .
If you conduct a large portion of your daily business via the Internet, you may already be familiar with more traditional types of hosting services, like shared hosting. But did you know that many businesses are choosing to switch over to a cloud hosted server? A staggering 87% of businesses are now operating in the cloud. Many people aren't famili . . .
Believe it or not, there is a search engine world outside of Google -- and it's one that you should be paying attention to. Many people are beginning to feel that Google has too much power, is too finicky with its algorithm, and is devoting too much SERP space to PPC ads. As a result, more people are turning to alternative search engines than ever . . .
The market for thin clients is becoming even thinner. While thin and zero clients were once coveted by workplace managers due to their cost efficiency and little need for IT staff, PC desktops have been adopted due to their ability to be built-on, to increase performance. Thin clients contain very little sensitive information on them, phys . . .
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